Top 5 Health and Fitness Apps in New Zealand: Q1 2025 Performance

In the first quarter of 2025, the health and fitness app market in New Zealand showed dynamic trends across the top five applications, as analyzed by Sensor Tower. Here's a closer look at how each app performed in terms of weekly downloads, revenue, and active users.

Strava: Run, Bike, Walk from Strava, Inc. experienced fluctuations in weekly revenue, peaking at about $20.7K in early March. Downloads initially rose to 5.5K in January before descending to 2.7K by the end of March. Meanwhile, active users peaked at 99.5K in late February but declined to 82.4K by the quarter's end.

MyFitnessPal: Calorie Counter saw its weekly revenue start strong at $18.5K in early January and then stabilize around $13.5K towards the end of the quarter. Downloads decreased gradually from 3.2K to 2.6K, while active users showed a similar downward trend, ending the quarter at 22.8K.

Flo Cycle & Period Tracker maintained steady weekly revenue, reaching $14.3K in early March. Downloads and active users both showed a gradual decline, with downloads falling to 1.7K by the end of March, and active users decreasing to 28K.

Runna: Running Training Plans had a consistent revenue stream, peaking at $9.8K in mid-March. Downloads began at 1.8K in early January and declined to just over 1K by March's end. Active users fluctuated slightly, ending the quarter at 9.8K.

Finally, Fitbit: Health & Fitness from Google showed stable revenue, with a notable peak of $7.7K in late February. Downloads remained low and consistent, averaging around 800 per week, while active users decreased from 63.3K to 53.4K.

These insights highlight the diverse performance trends among health and fitness apps in New Zealand during Q1 2025. For more detailed analysis, visit Sensor Tower's platform.